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Monthly Archives: August 2017

Celebrate Fall Car Care Month in Five Minutes or Less

Fall Car Care Month in October is right around the corner and it’s not too soon to think about ways to leverage the Car Care Council’s national consumer education campaign to help drive business to your repair shop.

“Supporting Fall Car Care Month doesn’t have to take a lot of time,” said Rich White, executive director, Car Care Council. “Five minutes is all it takes to remind your customers of the safety and economic benefits of auto care.”

The non-profit Car Care Council suggests five quick and easy ways to leverage Fall Car Care Month in under five minutes:

  1. Tailor your company’s on-hold message and download a free Fall Car Care Month banner to add to your shop’s website by visiting http://www.carcare.org/industry-participants/web-banners/.
  2. Suggest your customers sign up for the council’s free customized service schedule and e-mail service at http://www.carcare.org/car-care-service-schedules/custom-service-schedule/.
  3. Send your customers to www.carcare.org/car-care-guide to view the free digital Car Care Guide, available in English and Spanish, and order a free printed copy for their glove compartment.
  4. Link to useful car care tips from your website at http://www.carcare.org/car-care-resource/car-care-tips/ or print them and leave them out for customers to read while they are waiting for service to be performed.
  5. Hang Fall Car Care Month signs. Create your own or download Fall Car Care Month poster artwork at http://www.carcare.org/industry-tool-box/car-care-month-posters/.

Repair shops that can devote more time to leverage the benefits of Fall Car Care Month may consider offering free vehicle inspections or hosting a community car care event, checking components on customers’ vehicles that typically get overlooked, including tires, air filters, lubricants and fluids, belts and hoses, battery cables and lights.

“Offering free vehicle inspections and hosting community car care events are time well spent, giving you a chance to educate consumers on how much of their vehicle’s maintenance is going unchecked and helping to drive traffic to your business,” White said.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.

The post Celebrate Fall Car Care Month in Five Minutes or Less appeared first on Be Car Care Aware.

Source: Car Care

Routine Auto Care Drives Home Savings

Whether changing the oil, replacing the wiper blades or checking the tires, finding the time to perform simple preventative vehicle maintenance is money in the bank, says the non-profit Car Care Council.

According to research conducted by IMR Inc., one out of three consumers that put off routine vehicle maintenance do so because they cannot find a convenient time. In addition, millennials and those who own older vehicles are more likely to delay routine maintenance.

“There is an old adage that if you take care of your car, your car will take care of you,” said Rich White, executive director, Car Care Council. “Making time to perform routine auto care not only ensures a safer, more dependable vehicle, but car owners can preserve the trade-in value and save money by addressing small issues before they become more complicated, expensive repairs.”

The most common maintenance procedures to keep a car operating safely and reliably while maintaining its long-term value involve checking the oil, filters and fluids, the belts and hoses, brakes, tires and air conditioning. The Car Care Council also recommends an annual tune-up and wheel alignment.

To make it easier for car owners to remember to include auto care in their busy schedules, the Car Care Council offers a free custom service schedule and email reminder service. This simple-to-use online resource can be personalized to help make auto care more convenient and economical.

In addition, the council’s popular Car Care Guide for motorists and is available at no charge, electronically or by printed copy, in English and Spanish. The guide covers major services, component groups within the vehicle, service interval recommendations and much more.

IMR Inc. has been an industry leader in automotive research since 1975 and conducts syndicated and proprietary market research studies that focus on do-it-yourself and do-it-for-me consumer vehicle maintenance behavior, automotive parts and services, repair shops, technicians and vehicle technology trends. To learn more, visit www.automotiveresearch.com.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.

The post Routine Auto Care Drives Home Savings appeared first on Be Car Care Aware.

Source: Car Care

Easy Ways to Drive Business During Fall Car Care Month

Looking for ways to drive more business? Fall Car Care Month in October is the perfect time to reach out to your community and remind them of the benefits of auto care while helping your business at the same time.

“With October right around the corner, there are many organizations that want to be part of Fall Car Care Month, but don’t have the time, personnel or budget to host a large-scale inspection event,” said Rich White, executive director, Car Care Council. “The Car Care Council makes leveraging Fall Car Care Month as easy as one, two, three by offering free tools, tips and information that auto care businesses can use to reach out to the community, help motorists be car care aware, and drive service and repair business to their locations.”

To help drive business during Fall Car Care Month and beyond, try these three simple steps from the non-profit Car Care Council:

  1. Free Tools – Suggest that your customers sign up for the Car Care Council’s free custom service schedule and e-mail reminder service at carcare.org/custom-service-schedule and order a free copy of the popular 80-page Car Care Guide for their glove box at www.carcare.org/car-care-guide. These links can be easily added to your website and shared on social media to help remind motorists of key service intervals.
  2. Free Tips – A quick way to promote your business is to share and retweet tips and reminders from the Car Care Council. By following the Car Care Council on social media, including Facebook and Twitter, you will have relevant content at your fingertips that can be easily shared.
  3. Free Information – Sign up for the Car Care Council’s eBrief to have the latest news sent directly to your inbox at http://portal.criticalimpact.com/sup.cfm?fid=dcc10188de866ec1.

The Car Care Council’s website at www.carcare.org is filled with useful information that can be shared with your customers to help them navigate common maintenance procedures and better understand auto repair needs. The site also features an Industry Tool Box section designed to help shops, stores, WDs, state aftermarket associations and other industry organizations take advantage of the business opportunities that Fall Car Care Month can create.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.

The post Easy Ways to Drive Business During Fall Car Care Month appeared first on Be Car Care Aware.

Source: Car Care

Car Care Council Recognized for Extraordinary Media Coverage

The Car Care Council recently received three prestigious awards from the North American Precis Syndicate (NAPS) for outstanding print media coverage of its consumer feature articles, nearly three times the average visibility.

According to NAPS, most articles from companies and organizations rarely generate 1,000 media placements. The Car Care Council articles “Don’t Fear the Check Engine Light,“Lights, Wipers: Keys to Seeing and Being Seen” and “Don’t Let Your Car Make Your Allergies Worse” received an extraordinarily high volume of placements by America’s newspaper editors, generating 2,972, 2,888 and 2,844 stories, respectively.

“The fact that these articles captured nearly three times more media coverage than most demonstrates that the Car Care Council is providing precisely the kind of auto care information, on behalf of the industry, that the media wants to share with its readers,” said Rich White, executive director, Car Care Council. “These awards are a testament to the value and importance of consumer education content and the added benefits our industry provides to motorists, keeping their vehicles safe, dependable and on the road longer.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.

The post Car Care Council Recognized for Extraordinary Media Coverage appeared first on Be Car Care Aware.

Source: Car Care