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Monthly Archives: August 2017

Easy Ways to Drive Business During Fall Car Care Month

Looking for ways to drive more business? Fall Car Care Month in October is the perfect time to reach out to your community and remind them of the benefits of auto care while helping your business at the same time.

“With October right around the corner, there are many organizations that want to be part of Fall Car Care Month, but don’t have the time, personnel or budget to host a large-scale inspection event,” said Rich White, executive director, Car Care Council. “The Car Care Council makes leveraging Fall Car Care Month as easy as one, two, three by offering free tools, tips and information that auto care businesses can use to reach out to the community, help motorists be car care aware, and drive service and repair business to their locations.”

To help drive business during Fall Car Care Month and beyond, try these three simple steps from the non-profit Car Care Council:

  1. Free Tools – Suggest that your customers sign up for the Car Care Council’s free custom service schedule and e-mail reminder service at carcare.org/custom-service-schedule and order a free copy of the popular 80-page Car Care Guide for their glove box at www.carcare.org/car-care-guide. These links can be easily added to your website and shared on social media to help remind motorists of key service intervals.
  2. Free Tips – A quick way to promote your business is to share and retweet tips and reminders from the Car Care Council. By following the Car Care Council on social media, including Facebook and Twitter, you will have relevant content at your fingertips that can be easily shared.
  3. Free Information – Sign up for the Car Care Council’s eBrief to have the latest news sent directly to your inbox at http://portal.criticalimpact.com/sup.cfm?fid=dcc10188de866ec1.

The Car Care Council’s website at www.carcare.org is filled with useful information that can be shared with your customers to help them navigate common maintenance procedures and better understand auto repair needs. The site also features an Industry Tool Box section designed to help shops, stores, WDs, state aftermarket associations and other industry organizations take advantage of the business opportunities that Fall Car Care Month can create.

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.

The post Easy Ways to Drive Business During Fall Car Care Month appeared first on Be Car Care Aware.

Source: Car Care

Car Care Council Recognized for Extraordinary Media Coverage

The Car Care Council recently received three prestigious awards from the North American Precis Syndicate (NAPS) for outstanding print media coverage of its consumer feature articles, nearly three times the average visibility.

According to NAPS, most articles from companies and organizations rarely generate 1,000 media placements. The Car Care Council articles “Don’t Fear the Check Engine Light,“Lights, Wipers: Keys to Seeing and Being Seen” and “Don’t Let Your Car Make Your Allergies Worse” received an extraordinarily high volume of placements by America’s newspaper editors, generating 2,972, 2,888 and 2,844 stories, respectively.

“The fact that these articles captured nearly three times more media coverage than most demonstrates that the Car Care Council is providing precisely the kind of auto care information, on behalf of the industry, that the media wants to share with its readers,” said Rich White, executive director, Car Care Council. “These awards are a testament to the value and importance of consumer education content and the added benefits our industry provides to motorists, keeping their vehicles safe, dependable and on the road longer.”

The Car Care Council is the source of information for the “Be Car Care Aware” consumer education campaign promoting the benefits of regular vehicle care, maintenance and repair to consumers. For the latest car care news, visit the council’s online media room at http://media.carcare.org. To order a free copy of the popular Car Care Guide, visit the council’s consumer education website at www.carcare.org.

The post Car Care Council Recognized for Extraordinary Media Coverage appeared first on Be Car Care Aware.

Source: Car Care